|About the Book|
++Dont let the gold rush mentality of online marketing make you neglect the golden opportunities in offline marketing.++The Internet has created vast opportunities for doing business all over the globe. Modern marketers need to master a varietyMore++Dont let the gold rush mentality of online marketing make you neglect the golden opportunities in offline marketing.++The Internet has created vast opportunities for doing business all over the globe. Modern marketers need to master a variety of media—from social media, to Pay Per Click (PPC), Search Engine Optimization (SEO), Article Marketing and more.It can be difficult to get your online marketing message seen and heard when so many marketers are seeking to do the same. So why not step away from the crowd and try marketing your business OFFLINE?In this guide to marketing your business offline, you will learn:+30 tried and tested ways to get your online business noticed-+How to drive users online-+How to to measure the success of your offline marketing campaigns+How to avoid the 5 most common--and most FATAL--offline marketing mistakes.PLUS:+The most compelling reasons to consider marketing offline+The essential elements needed for a successful landing page for high conversions+Email marketing integration tips+How to develop each offline campaign+A detailed case study of one offline campaign for you to adapt for your own use to suit your own business niche and business model.You will also learn:+How to analyze your data effectively+How to perform structured tracking and testing of your results+A checklist to help you launch each of your new offline promotions.This guide takes the guess-work out of your offline marketing plan, to increase your online money-making potential. Download this guide instantly now, and start boosting your profits TODAY.===Word Count = 11,780===AUDIENCE:+Internet marketers+Affiliate marketers+Online business ownersall looking for new prospective customers and more traffic to their site.======TABLE OF CONTENTSINTRODUCTIONCHAPTER 1: GETTING STARTED: PREPARATION IS KEYCHAPTER 2: ESSENTIAL ELEMENTS FOR A GREAT LANDING PAGECHAPTER 3: TRACKING AND TESTING METHODSCHAPTER 4: TIPS 1 THROUGH 30CHAPTER 5: FREE BONUS: TIP 31CHAPTER 6: HOW TO BE CREATIVE WITH YOUR OFFLINE MARKETING EFFORTSCHAPTER 7: A SUCCESSFUL OFFLINE MARKETING CASE STUDYCHAPTER 8: ANALYSIS OF THE CASE STUDYCHAPTER 9: DEVELOPING YOUR OWN OFFLINE CAMPAIGNSCHAPTER 10: THE FIVE MOST COMMON OFFLINE PROMOTION MISTAKES AND HOW TO AVOID THEMCONCLUSIONRESOURCESAPPENDIX 1: MORE ON TRACKING AND TESTINGAPPENDIX 2: ESSENTIALS WHEN SETTING UP GOOGLE ANALYTICSAPPENDIX 3: CHECKLIST FOR YOUR PROMOTIONS====ABOUT THE AUTHORSJoan Mullally and Evelyn Trimborn are the co-founders of the Marketing Matters series for Eternal Spiral Books and the authors of more than 80 business, marketing and self-help titles designed to help you accomplish your personal and professional goals.