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Write on Target Donna Baier Stein

Write on Target

Donna Baier Stein

Published February 12th 2001
ISBN : 9780844259147
Hardcover
274 pages
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 About the Book 

Get the inside secrets to mastering the two most powerful tools of direct marketing -- exceptional creativity and sophisticated market segmentation techniques that produce profitable bottom-line results every time. Write On Target is packed withMoreGet the inside secrets to mastering the two most powerful tools of direct marketing -- exceptional creativity and sophisticated market segmentation techniques that produce profitable bottom-line results every time. Write On Target is packed with examples from some of the most successful direct marketing programs working today, plus invaluable copywriter tips that reveal how to:-- Identify audiences to develop objectives-- Produce powerful copy that sells-- Apply the secrets to every element of the direct mail package-- Analyze techniques and elements of a successful direct mail package